18. February 2021

Germany’s most innovative hotel chain

awards
Deutsche Hospitality - zleep hotels

Deutsche Hospitality emerges as the No. 1 innovator in its sector in the WELT and ServiceValue Awards

Deutsche Hospitality has created a further branch benchmark by securing a third successive first place in the annual “Innovation” study carried out by the news channel WELT. In 2021, Deutsche Hospitality has once again become the only German hotel company to achieve a “highest level of innovation” accolade.

“This study comes at a time when we have embraced the vision of advancing to a status as one of the three leading hotel companies in Europe,” said Marcus Bernhardt, CEO of Deutsche Hospitality. “We see this award as a real recognition and as an incentive to keep pursuing the route we have gone down and to continue to place the emphasis on our guests and customers in future. A company can only be as innovative as its employees. ‘Germany’s most innovative hotel chain’ is a badge of honour for the whole of the DHfamily.”

Only last week, Deutsche Hospitality reached a further milestone in its new MICE and meetings culture concept by showcasing a new range of broadcasting studios.

The assessment of the innovative strength of 2,337 German companies from 177 sectors was based on 220,000 evaluations by managers obtained by WELT, Germany's leading news channel, in cooperation with the Cologne-based analysis institute ServiceValue.

About Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has nearly 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 160 hotels on three continents 40 of which are in the pipeline.

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Portrait of Sven Hirschler

Sven Hirschler

Senior Director Corporate Communications

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