Heritage
Our future stands on the shoulders of a magnificent past.
Roots and Growth
In 1930 Albert Steigenberger took over at the helm of Hotel Europäischer Hof in Baden-Baden. Within a short period of time, he turned it into the most sophisticated hotel in the business. Ninety years later, his dream and drive to rethink the hotel business still inspires us. That is why we firmly believe that our long history also has a key role to play in our future success.
Milestones
Learn about how we evolved from a premium hotel in Baden-Baden into an international label.
1930
Albert Steigenberger, born in Deggendorf, a town in Lower Bavaria, in 1889, takes over at the rudder of the venerable Hotel Europäischer Hof in Baden-Baden. He lays the foundations for the present-day company: Deutsche Hospitality.
1940-1950
In 1940, our founder absorbs hotel Frankfurter Hof into Albert Steigenberger Hotelgesellschaft KG, thereby paving the way for the emerging company. In 1949, he "ups the ante", adding hotel Badischer Hof in Baden-Baden to the group of hotels.
1950-1960
Albert Steigenberger seeks and finds key support within his own family. Together with his son Egon, he incorporates several additional prestigious hotels into the company.
1960-1970
Following Albert Steigenberger's death, Egon carries on running and upgrading the company. His special focus is on internationalization, leveraging the new trend toward air travel and homing in on the flourishing vacation business.
1970-1980
The hotel group keeps on expanding, establishing valuable subsidiaries: the hotel training school in Bad Reichenhall, the Frankhof winery in Hochheim, *H*E*A*D* GmbH and Steigenberger Consulting GmbH.
1980-1990
Steigenberger celebrates its 50th anniversary. Following the death of Egon Steigenberger, the company is converted into an incorporated company, with the IntercityHotel name being established in 1987.
1990-2000
Spearheaded by more than 40 new hotels, five of them located in Austria, the corporation moves to expand. The main focus is on our IntercityHotel label, which surges to 16 hotels. In the Baltic countries, our first holiday hotels open their doors to guests.
2000-2010
The Steigenberger Group has become one of Europe's leading hotel companies, with annual sales of EUR 441.3 million and over 5,400 employees. In 2009, Brierley Investments Limited becomes the new owner of Steigenberger Hotels AG.
2010-2020
In 2013, our company surpasses a sales milestone of half a billion Euros. In 2016, Steigenberger Hotel Group is renamed to Deutsche Hospitality. From 2015 to 2019, we add three new labels to our portfolio: Jaz in the City, MAXX by Steigenberger and Zleep Hotels. In 2020, the NASDAQ-listed Huazhu Hotel Group takes over Steigenberger Hotels AG.
Contact
Would you like to learn more about our heritage? Feel free to get in touch with us.
Contact us
Eva Reinecke
Senior Manager Corporate Communications
+49 69 66564-427 - for press inquiries send request