The richness of our history fuels our future.

Roots and Growth

In 1930 Albert Steigenberger took over the Hotel Europäischer Hof in Baden-Baden. Within a short period of time he turned it into the most modern establishment around. Ninety years later, his ambition to rethink the hotel business still drives us. That’s why our long history plays an essential role in our future success.

The historic facade of a Steigenberger Icon hotel.

More About Us

Discover how our organizational culture change and strategy are rooted in our history.

Culture - reception with two employees at a Steigenberger Hotel


In a rapidly changing environment, companies need to adapt. The combination of our long history and our strong values set the direction. Find out how we’ve transformed our culture but remained hoteliers at heart.

Corporate Culture

Close-up of two men discussing a document.


Albert Steigenberger’s drive still keeps us moving ahead. We want to become the world’s number one hotel brand. Discover the four pillars our global strategy is based on.

Corporate Strategy


You’d like to learn more about our heritage? Please get in touch with our colleagues.

Contact us
Portrait of Sven Hirschler

Sven Hirschler

Senior Director Corporate Communications

+49 69 66564-422 send request