Heritage
The richness of our history fuels our future.
Roots and Growth
In 1930 Albert Steigenberger took over the Hotel Europäischer Hof in Baden-Baden. Within a short period of time he turned it into the most modern establishment around. Ninety years later, his ambition to rethink the hotel business still drives us. That’s why our long history plays an essential role in our future success.
Milestones
Discover how we’ve grown from a premium hotel in Baden-Baden into an international brand.
1930
Albert Steigenberger, born in 1889 in Deggendorf in Lower Bavaria, takes over the traditional Hotel Europäischer Hof in Baden-Baden. He lays the foundations for today’s company: Deutsche Hospitality.
1940-1950
In 1940, our founder incorporates the hotel Frankfurter Hof into the Albert Steigenberger Hotelgesellschaft KG and thus paves the way for the company. In 1949, he adds the hotel Badischer Hof in Baden-Baden.
1950-1960
Albert Steigenberger recruits dynamic support from his own family. Together with his son Egon, he incorporates several prestigious hotels into the company.
1960-1970
Following Albert Steigenberger’s death, Egon runs and modernizes the company. He focuses on internationalization, the opportunities of air travel and the burgeoning vacation business.
1970-1980
The hotel group keeps expanding and founds valuable subsidiaries: the hotel training school in Bad Reichenhall, the Frankhof winery in Hochheim, the *H*E*A*D* GmbH and the Steigenberger Consulting GmbH.
1980-1990
Steigenberger celebrates its 50th anniversary. Following the death of Egon Steigenberger, the company is converted into an incorporated company. The IntercityHotel brand is founded in 1987.
1990-2000
The corporation grows by more than 40 new hotels, five of which are located in Austria. The main focus is on our brand IntercityHotels, which increase their number to 16. In the Baltics, our first holiday hotels welcome their guests.
2000-2010
The Steigenberger Group is one of Europe's leading hotel companies, with an annual turnover of 441.3 million Euros and over 5,400 employees. In 2009, Brierley Investments Limited becomes the new owner of Steigenberger Hotels AG.
2010-2020
In 2013, our company exceeds a sales milestone of half a billion Euros. In 2016, Steigenberger Hotel Group is renamed to Deutsche Hospitality. From 2015 to 2019, we add three new brands to our portfolio: Jaz in the City, MAXX by Steigenberger and Zleep Hotels. In 2020, NASDAQ-listed Huazhu Hotel Group takes over Steigenberger Hotels AG.
Contact
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