Our future stands on the shoulders of a magnificent past.

Roots and Growth

In 1930 Albert Steigenberger took over at the helm of Hotel Europäischer Hof in Baden-Baden. Within a short period of time, he turned it into the most sophisticated hotel in the business. Ninety years later, his dream and drive to rethink the hotel business still inspires us. That is why we firmly believe that our long history also has a key role to play in our future success.

The historic facade of a Steigenberger Icon hotel.

More About Us

Discover how our changing organizational culture and strategy are rooted in our history.

Culture - reception with two employees at a Steigenberger Hotel


In a rapidly changing environment, companies need to adapt. Our long history and our strong values point us in the right direction. Find out how we have transformed our culture while remaining hoteliers at heart.

Corporate Culture

Close-up of two men discussing a document.


Albert Steigenberger’s drive still inspires us. We want to become the world’s number one hotel brand. Find out more about the four pillars of our global strategy.

Corporate Strategy


Would you like to learn more about our heritage? Feel free to get in touch with us.

Contact us

Eva Reinecke

Senior Manager Corporate Communications

+49 69 66564-427 - for press inquiries send request