Company Culture

Culture Change

We live in an increasingly fast-paced world. People are more connected and more mobile than ever before. In this rapidly changing environment, we stay centered by affirming values such as respect, reliability, and mutual esteem.

We aim to reconcile these countervailing forces by adapting and further developing our culture: We blend technical transformation with the desire for well-being – to make our guests feel at home on the go. Because we believe that this gets to the heart what the successful hotel business of the future is all about.

Our Umbrella Brand

"A company steeped in tradition with a growing global presence": This is how we have positioned ourselves. Our umbrella brand, Deutsche Hospitality, stands for our values. It reflects the transformation of corporate and leadership culture that we have been pursuing over the past few years. A transformation that allows us to remain excellent hosts – yet evolve as an employer, attracting and inspiring people around the globe.

Our Hotel Brands

Steigenberger Icons, Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, House of Beats, MAXX by Deutsche Hospitality, Jaz in the City, IntercityHotel and Zleep Hotels: We unite eight unique hotel brands under our umbrella banner. This makes it possible for each brand to stay true to its roots and individual focus – while together we are poised and ready to meet all the complex challenges facing forward-looking hotel strategies.