Become Our Partner
Becoming our franchise partner means becoming our long-term partner. We support you with our comprehensive program and modular services for all your needs. We also enable you to digitize your business. Most importantly, we commit to working with you at eye level and for many years to come.
Why Partner With Us
Thanks to our long heritage and successful international growth we know the hotel industry inside and out. That’s why we can offer benefits and services tailored to your business needs.
Access our comprehensive service platform as a holistic solution for all your needs.
You can count on transparent commercial conditions and focus on generating business.
Low Core Service Fee
Get our core services at a low fixed fee and manage your hotel even more efficiently.
Free Central Marketing
Benefit from our central marketing activities – without paying a separate central marketing fee.
One Fee For All Booking Services
Use all of our booking services. They are included in our universal booking fee.
Powerful Loyalty Program
Our loyalty program applies to all our hotel brands. The higher the status level, the lower the loyalty fee.
As part of our partner program, our selling tool “Be Deutsche Hospitality” promotes our partners’ visibility, great service, success and more.
Perception is essential for your success. Being part of Deutsche Hospitality opens up a world of unique brands
- Strong branding and innovation development
- High-grade loyalty program
- Strategic memberships and quality partnerships
- Powerful communication
- Dynamic online visibility
- Successful employer branding
Our experts accompany you with experience and know-how: from the search for suitable real estate premises to detailed information on technical standards.
- Individual technical services and solutions
- Full integration of your hotel into our network
- Construction standards for all hotel segments
As one of the top hotel companies, we know how a seamless organization works. With our services, you will always be ahead of the competition.
- Single point of contact
- Efficient hotel operation management
- Powerful procurement system
- On demand operational services
Our corporate social responsibility strategy enables safe travels and environmental care. At the same time, it promotes friendly and respectful interactions with our partners, customers and employees.
- Fair partnerships
- Togetherness and appreciation
- Proven green services
- Charity partnerships and networks
- Conductive energy optimization and environmental consulting
With state-of-the-art IT hotel solutions, systems and partner programs we provide all-in-one digital convenience, now and in the future. Make your work easy, get connected – and stay ahead of the competition.
- Full digital customer journey
- Connected guests
- State-of-the-art booking platform
- Transparent data warehouse and analytics tool
Our revenue management and commercial business intelligence provides the structures that are necessary for smart decisions.
- H Rewards loyalty program
- On-demand revenue management services
- Global sales services
- Powerful reservation system
- Powerful online channel management
We provide advanced training opportunities to empower our teams to be ready for the future – be with us.
- On demand human resources services
- Deutsche Hospitality e-campus & trainings
- Leadership coachings
- DHConnect communication platform
- Recruitment support
Knowing and understanding your customers is the key to long-term loyalty. We provide what you need to delight your guests.
- Fully integrated customer relationship management
- Intelligent quality management
- Worldwide loyalty program
- Full social media visibility
We expect our partners to comply with our brand, commercial and digital standards – and with our code of conduct. This helps us to achieve our goals.Download Code of Conduct
Code of Conduct
Comply with our Code of Conduct and its rules.
Apply our brands’ corporate identity and design.
Adhere to our quality standards and procedures.
Fire Protection and Life Safety
Commit to our standards to keep our guests and employees safe.
Use the H Rewards captive portal, H Rewards app check-in/out and H Rewards customer relationship management system.
Channels and Platform
Rely on our central reservation system and distribution channels.
Follow our communication guidelines.
Join our commercial B2B contracts, tactical campaigns and corporate actions.
Connect with our systems and exchange data regularly for bookings and analytics.
If you’d like to become our partner or have any questions regarding our franchise services, please contact us