Get in touch if you’re interested in becoming our franchise partner. As an investor, feel free to find out more about our company’s development.

Contact us Development

Become Our Partner

Becoming our franchise partner means becoming our long-term partner. We support you with our comprehensive program and modular services for all your needs. We also enable you to digitize your business. Most importantly, we commit to working with you at eye level and for many years to come.

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If you partner with us, you will benefit from a wide range of core and booking services. Pick and choose flexibly from our selective services depending on your business needs.

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Core Services

  • Brand enhancement
  • Global sales and marketing
  • Generic services
  • Loyalty program
  • Online and offline distribution
  • DH central reservation system
  • Partner relation
  • Brand licensing

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Booking Services

  • State of the art technology
  • Available for all relevant channels
  • Loyalty program
  • Online and offline distribution
  • DH central reservation system

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Selective Services

  • Digital platform services
  • Revenue and capacity management
  • Customer Relationship Management (CRM)
  • E-commerce
  • Procurement
  • Technical service assistance
  • Learning and development
  • Operational services
  • Sales and marketing

Brands Overview

We house eight popular hotel brands under one roof. All are absolutely unique – and stronger together.

Partner Program

As part of our partner program, our selling tool “Be Deutsche Hospitality” promotes our partners’ visibility, great service, success and more.

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Perception is essential for your success. Being part of Deutsche Hospitality opens up a world of unique brands

Your Benefits

  • Strong branding and innovation development
  • High-grade loyalty program
  • Strategic memberships and quality partnerships
  • Powerful communication
  • Dynamic online visibility
  • Successful employer branding
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Our experts accompany you with experience and know-how: from the search for suitable real estate premises to detailed information on technical standards.

Your Benefits

  • Individual technical services and solutions
  • Full integration of your hotel into our network
  • Construction standards for all hotel segments
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As one of the top hotel companies, we know how a seamless organization works. With our services, you will always be ahead of the competition.

Your Benefits

  • Single point of contact
  • Efficient hotel operation management
  • Powerful procurement system
  • On demand operational services
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Our corporate social responsibility strategy enables safe travels and environmental care. At the same time, it promotes friendly and respectful interactions with our partners, customers and employees.

Your Benefits

  • Fair partnerships
  • Togetherness and appreciation
  • Proven green services
  • Charity partnerships and networks
  • Conductive energy optimization and environmental consulting
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With state-of-the-art IT hotel solutions, systems and partner programs we provide all-in-one digital convenience, now and in the future. Make your work easy, get connected – and stay ahead of the competition.

Your Benefits

  • Full digital customer journey
  • Connected guests
  • State-of-the-art booking platform
  • Transparent data warehouse and analytics tool
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Our revenue management and commercial business intelligence provides the structures that are necessary for smart decisions.

Your Benefits

  • H Rewards loyalty program
  • On-demand revenue management services
  • Global sales services
  • Powerful reservation system
  • Powerful online channel management
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We provide advanced training opportunities to empower our teams to be ready for the future – be with us.

Your Benefits

  • On demand human resources services
  • Deutsche Hospitality e-campus & trainings
  • Leadership coachings
  • DHConnect communication platform
  • Recruitment support

Knowing and understanding your customers is the key to long-term loyalty. We provide what you need to delight your guests.

Your Benefits

  • Fully integrated customer relationship management
  • Intelligent quality management
  • Worldwide loyalty program
  • Full social media visibility


If you’d like to become our partner or have any questions regarding our franchise services, please contact us

Portrait of Kai Gehrmann

Kai Gehrmann

Vice President Franchise

+49 69 66564 626 send request