Special mention as Corporate Brand of the Year – Steigenberger Hotels & Resorts awarded as Excellent Brand/ Brand Strategy and Creation

H World International received four awards at this year's German Brand Awards: The umbrella brand was honored in the "Excellent Brands - Tourism" category and received a Special Mention in the additional "Corporate Brand of the Year" category. The hotel brand Steigenberger Hotels & Resorts also received an award as one of the "Excellent Brands - Tourism". The fourth award went to the hotel group in the "Excellence in Brand Strategy and Creation" discipline under the category "Employer Branding Activities and Campaigns" for its new social media recruiting campaign.

The award ceremony took place on Thursday, June 09, 2022, in Berlin. With 1,200 entries from 19 countries, the German Brand Award is considered one of the most prestigious awards for successful brand management in Germany. In 2022, the awards are divided into two disciplines: "Excellent Brands" honors the best product and corporate brands in an industry. "Excellence in Brand Strategy and Creation" honors the strongest campaigns, concepts, and strategies of individual disciplines.