Unique by its local approach, united by an authentic and holistic lifestyle, House of Beats draws on the local fashion, music, Pop & Streetart and cultural scene. House of Beats is an innovative lifestyle brand with a profitable, flexible and unique concept based on local DNA.
Energized by the Beat
Representing Deutsche Hospitality’s second lifestyle concept focusing on music playing a leading role, House of Beats combines high quality products and service with a lifestyle attitude and an elevated brand experience. With its’ core values connect - energetic - optimistic - progressive House of Beats stands for an upscale environment and urban flair inspiring young guests from all over the world as well as locals to share experiences and to meet friends in a vibrant atmosphere. The first four Houses of Beats are supposed to be located in Hamburg, Munich, Milan and Trieste.
In tune with the local vibe
Music is a common thread running through the look and feel of the House of Beats brand - urban, positively surprising, welcoming, offering an upscale environment as well as a vibrant atmosphere while encouraging guests to share experiences and spaces with foreigners and friends equally. Approaching a young, open-minded, curious, creative, and culturally interested target group that likes to travel and enjoys small adventures, House of Beats hotels invite guests from all over the world to dive into the real life and to find what the local community has to share. The stage for the joy of life.
Get the most important facts about House of Beats at a glance.Development
- Vibrant urban locations, City and Beach
- Upscale / Lifestyle
- Room size
- 35 sqm
- Gross area per room
- 45 sqm
- FF&E costs per room
- 21,000 EUR
- Conference area
- Multifunctional concept & Coworking, subject to market
- Restaurant and bars
- 1 outlet (THE BEAST)
- 200+ sqm
- Business model
- Lease, management or franchise agreement
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