House of Beats

Energized by the beat.

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Unique in terms of its local approach, fused by an authentic and holistic lifestyle, House of Beats draws on the local fashion, music, pop & street art, and cultural scene. House of Beats is an innovative lifestyle brand based on a profitable, flexible, and unique concept with a local DNA.

Energized by the Beat

House of Beats combines high-quality products and services with a lifestyle approach and an upmarket brand experience. With its core values being "connect - energetic - optimistic - progressive", House of Beats stands for a classy environment and urban flair inspiring young guests from all over the world as well as locals to share experiences and to meet friends in a vibrant and pulsating atmosphere. The first House of Beats hotels are being opened in Hamburg and Milan, with more locations in other global metropolises also in the pipeline.

In tune with the local vibe

Music is a common thread running through the look and feel of the House of Beats brand – urban, positively surprising, welcoming, offering an upscale environment as well as a vibrant, pulsating atmosphere encouraging guests to share experiences and space with strangers and friends alike. Reaching out to a young, open-minded, curious, creative, and culturally interested target group that likes to travel and enjoys small adventures, House of Beats hotels invite guests from all over the world to immerse themselves in real life and to find what the local community has to share. The stage is set for joie de vivre.

Key Facts

Here are the key facts surrounding House of Beats at a glance.

House of Beats
Vibrant urban locations, cities and seashore
Upscale / Lifestyle
Room size
35 sqm
Gross area per room
45 sqm
FF&E costs per room
EUR 21,000
Conference area
Multifunctional concept & coworking, depending on market demand
Restaurant and bars
1 outlet
200+ sqm
Business model
Lease, management or franchise agreement

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