06. April 2022

Steigenberger Europäischer Hof to be upgraded to the status of an “Icon”

reopening
Construction works at the Steigenberger Europäischer Hof

Renovation works at the Europäischer Hof in Baden-Baden, Steigenberger’s original founding hotel established by Albert Steigenberger, will commence this spring

A legendary hotel in Baden-Baden is about to receive a resplendent new look. Steigenberger is making a successful return to its place of origin by embarking upon a programme of renovations at the Europäischer Hof. When Albert Steigenberger acquired the Europäischer Hof in the 1930s, he set a benchmark which was to influence the luxury hotel sector in Europe for decades to come. Deutsche Hospitality, the umbrella brand of Steigenberger Hotels & Resorts, will now also be writing a new chapter in the history of this particular icon when modernisation measures begin in the spring of 2022.

Following the conclusion of preparations for the building works and a preliminary meeting with the local authorities, the hotel will now close for the time being. The Europäischer Hof Baden-Baden has an outstanding team in place to deal with this stage of the project. The two companies involved are Schleith Baugesellschaft mbH and Bachhuber Contract GmbH & Co. KG together with the latter’s specialist planners.

The Europäischer Hof is steeped in tradition and became the founding hotel for Steigenberger AG when the property was acquired in 1930. The hotel already boasted an illustrious past when Albert Steigenberger purchased it. The Hôtel de l’Europe, which opened on the site in 1840, was fitted out in a sumptuous manner in order to appeal to a highly discerning clientèle. Many prestigious guests have been welcomed over the years, including numerous heads of state, Empress Sissi of Austria, artists and sports stars such as Muhammed Ali.

Steigenberger Icons are located at some of the world’s most renowned locations. They promise sophisticated luxury and the unique character associated with ‘grande hôtellerie’. Steigenberger Icons currently comprise the Grandhotel Belvédère, the Frankfurter Hof, the Grandhotel & Spa Petersberg, the Parkhotel Düsseldorf, the Grandhotel Handelshof and Steigenberger Wiltcher’s – all famous names which the Steigenberger Europäischer Hof is about to join. Each of the above hotels has its own story to relate. For this reason, the conversion and modernisation works at the Europäischer Hof are being carefully conducted behind its historic façade. A new wing is also being planned, and care has been taken to ensure that this will blend in ideally with the existing edifice and the surrounding cityscape. Once the construction project is complete, the hotel will fire the enthusiasm of its guests by offering a mix of elements of visible, historical value together with modern details.

Reopening is scheduled for 2024, by which time the hotel will also feature an integrated spa, an arcade of retail outlets and a large rooftop terrace with views out over the entire city.

About Deutsche Hospitality

Vision, passion and cosmopolitanism. Deutsche Hospitality delivers the perfect guest experience. Tradition and an eye for the future come together in an inimitable portfolio of eight brands operating across more than 160 hotels globally. “Celebrating luxurious simplicity.”: Steigenberger Icons are extraordinary luxury hotels which combine historical uniqueness and modern concepts. The Steigenberger Porsche Design Hotels brand is generating innovative impetuses in the Luxury Lifestyle Segment. Steigenberger Hotels & Resorts represent the epitome of upscale hospitality on three continents. Jaz in the City’s Lifestyle Hotels dictate the rhythm in the Upscale Sector. House of Beats unites a passion for the hotel business with the fascination of lifestyle, fashion and music. IntercityHotel is located at the very hub of any destination and offers a true home of comfort and mobility in the Midscale Segment. MAXX by Deutsche Hospitality is a charismatic conversion brand which is also positioned in the midscale area of the market. Zleep Hotels provide a smart marriage of design and functionality in the Economy Segment. All of these brands are unified under H-Rewards, Deutsche Hospitality’s loyalty program which yields benefits from the first booking onwards. The vision is clear. In conjunction with its shareholder Huazhu, Deutsche Hospitality aims to advance to become one of Europe’s leading hotel companies.

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Portrait of Sven Hirschler

Sven Hirschler

Senior Director Corporate Communications

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