22. January 2021

Florian Daniel appointed Chief Information Officer at Deutsche Hospitality

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Deutsche Hospitality - Florian Daniel, Chief Information Officer

Deutsche Hospitality is taking a further important step along its pathway to restructuring. Florian Daniel has been appointed to the newly created position of Chief Information Officer with immediate effect. In his capacity as CIO, Mr. Daniel will be responsible for the areas of Commercial & Business Systems, Digital Customer Experience, Data Science & Analytics, Technology Innovation & Enterprise Architecture as well as Infrastructure & Data Security and Business Efficiency & Integration Capabilities, and advances the digital transformation of the company.

“Optimisation and digital realignment is fundamental to Deutsche Hospitality’s growth strategy,” stated Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality. “Our endeavours to establish a joint IT platform together with our shareholder Huazhu and to develop new creative solutions for our partners and our guests are the logical consequence of our vision of advancing to become one of Europe’s leading three hotel companies by 2025. We are delighted to have been able to appoint Florian Daniel to the new position of CIO. He has many years of senior management experience and is also a seasoned digital expert.” Florian Daniel will report directly to Marcus Bernhardt.

Mr. Daniel was able to gain a wide-ranging knowledge of the company in his previous role as Vice President Group Information Technology. He joined Deutsche Hospitality in 2017 as Senior Director Group IT. Prior to this, he was Director world-wide IT at the international initial and continuing training provider Berlitz, where he was in charge of global operational and strategic IT for 39 countries and around 400 locations.

About Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.

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