Steigenberger Hotels AG increases quality control of franchise partners

According to information provided today by the Egyptian authorities, the circumstances concerning the tragic death of two British guests at the franchise Hotel Aqua Magic in Hurghada have been clarified. These results are based on a statement by the public chief prosecutor Nabil Sadek made on Wednesday.

“We are all deeply saddened and concerned by what has taken place at a Steigenberger franchise hotel in Hurghada,” said Thomas Willms, CEO of Steigenberger Hotels AG.  “Our thoughts are with the family members of the deceased couple. We offer them our heartfelt condolences in this difficult situation.”

“Wherever you see the Steigenberger brand, it is our commitment that uncompromised quality and safety are given top priority, irrespective of ownership or contractual structures. The findings of the autopsy published today do not match the stringent quality and safety standards that apply to all Steigenberger Hotels.”

Steigenberger Hotels AG has even increased measurements and quality checks that are aimed to prevent such a tragic event from being repeated. These actions are in addition to the constant investigations and quality checks which Steigenberger does in all hotels. The guidelines and safety specifications for all franchise hotels will be reviewed and updated where necessary. We will assure that the employees will receive even more detailed awareness training regarding possible risks and will attend appropriate courses for this purpose.

“We will continue to analyze the situation on site on an ongoing basis, and additional measures will be put in place as and when required”, says Mr. Willms. “Since we haven’t seen the full report of the prosecutor yet and considering the fact that controls and examinations at Hotel Aqua Magic are still ongoing, obviously we cannot confirm that the family was infected through food consumed on the hotel premises.“ 

“I will take personal charge of monitoring and ensuring that all measures are implemented,” Mr. Willms went on. “We owe this to the family members, who are suffering unimaginable sorrow. We also owe the same to all our guests who place their trust in us on a daily basis. And we owe it to our employees.”

“All Steigenberger Hotels have to be safe. This is an area in which I am not prepared to make any compromises. We are in intensive discussions about our future relationship with our operating partners at the Hotel Aqua Magic and we urge definitely the absolute need of transparent results of all internal investigations.”

About Deutsche Hospitality

Deutsche Hospitality brings together four separate hotel brands under a single umbrella. Steigenberger Hotels and Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger – is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. And IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. A further 30 hotels are currently at the development stage. This means that the Deutsche Hospitality portfolio currently encompasses a total of over 130 hotels on three continents.