The sixth MAXX by Deutsche Hospitality opening in the heart of Baden-Württemberg
On 18 August 2022, the MAXX Hotel Aalen team celebrated the official opening of its hotel together with Frederick Brütting, Lord Mayor of the city of Aalen. In addition to 133 modern, spacious guest rooms and suites, the new hotel building features three conference rooms as well as the hotel's own fitness and wellness area. The FROQ restaurant rounds off the culinary service. MAXX Hotel Aalen is the sixth hotel under the midscale brand name MAXX by Deutsche Hospitality and is operated by Augsburg-based Scoop Hotels GmbH.
"The hotel is a perfect addition to the new city district. Centrally located, easily accessible and in the immediate vicinity of the Kulturbahnhof, the hotel is an enrichment for the range of accommodation in Aalen," says Lord Mayor Frederick Brütting.
"We are very pleased to be present in Aalen with a MAXX Hotel. MAXX by Deutsche Hospitality is uncomplicated, family-oriented, and modern, which is why the brand fits perfectly with Aalen," comments Kai H. Gehrmann, Vice President Franchise, Deutsche Hospitality. "Thanks to its central location, MAXX Hotel Aalen is an attractive site for business and leisure travelers alike."
Axel Jünke, Managing Director of the Scoop Hotels Group, had the following to say: "My thanks go out to our local partners who reliably supported us in the realization of the hotel project, and of course to our energetic hotel team on site in Aalen. Together with Deutsche Hospitality, we are looking forward to launching a modern, design-oriented hotel concept with tremendous potential at an excellent location this summer with the opening of Maxx Hotel Aalen."
Carmen Sasse, General Manager of MAXX Hotel Aalen, adds: "The entire team and myself are very pleased to be able to celebrate the opening of our hotel. At MAXX Hotel Aalen, we not only want to offer a home to travelers - we also cordially invite residents as well as visitors to the Kulturbahnhof to discover what we have to offer in the culinary area."
Located directly at Aalen's main train station, the city's new hotel welcomes its guests in a modern ambience and a charming atmosphere. The city center with its numerous shopping opportunities and sights is just a few minutes away by foot. The surrounding environs have inviting excursion possibilities in abundance, such as lakes, chateaus and castles, just waiting to be explored.
About Deutsche Hospitality
Vision, passion and cosmopolitanism. Deutsche Hospitality delivers the perfect guest experience. Tradition and an eye for the future come together in an inimitable portfolio of eight brands operating across more than 160 hotels globally. “Celebrating luxurious simplicity.”: Steigenberger Icons are extraordinary luxury hotels which combine historical uniqueness and modern concepts. The Steigenberger Porsche Design Hotels brand is generating innovative impetuses in the Luxury Lifestyle Segment. Steigenberger Hotels & Resorts represent the epitome of upscale hospitality on three continents. Jaz in the City’s Lifestyle Hotels dictate the rhythm in the Upscale Sector. House of Beats unites a passion for the hotel business with the fascination of lifestyle, fashion and music. IntercityHotel is located at the very hub of any destination and offers a true home of comfort and mobility in the Midscale Segment. MAXX by Deutsche Hospitality is a charismatic conversion brand which is also positioned in the midscale area of the market. Zleep Hotels provide a smart marriage of design and functionality in the Economy Segment. All of these brands are unified under H-Rewards, Deutsche Hospitality’s loyalty program which yields benefits from the first booking onwards.
About Scoop Hotels GmbH
Scoop Hotels is as an innovative partner and operator of various international hotel brands. In addition, the Scoop Group with its experienced team supports investors in the development and realization of hotel projects. Scoop Hotels is expanding with franchise partners such as the Steigenberger Group and the Intercontinental Hotels Group and is planning to add further new locations in Germany. As a multi-brand operator, Scoop Hotels manages hotels in the economy, midscale and upper midscale range.
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