15. January 2021

Norbert Speth appointed new Vice President Corporate Strategy & Openings

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Deutsche Hospitality - Norbert Speth, Vice President Corporate Strategy & Openings

Norbert Speth has been appointed to the newly created position of Vice President Corporate Strategy & Openings at Deutsche Hospitality with effect from 1 February 2021. Mr. Speth, who has also worked at InterContinental and Marriott, will be responsible in future for the pooling and development of strategic initiatives and will also take charge of the Future Openings Division. From 2017 onwards, the 42-year old was Area Director of Operations at SV Hotel AG.

“Creating the new position of Vice President Corporate Strategy & Openings enables us to implement a further milestone in the strategic realignment of Deutsche Hospitality,” stated Marcus Bernhardt, CEO and Chairman of the Executive Board, Deutsche Hospitality. “Norbert Speth is known across the sector as an experienced and dynamic hotelier. We are delighted to welcome him to the DH Family and are looking forward to working with him as we continue to pursue the objectives Deutsche Hospitality has set itself.” Norbert Speth will report directly to Marcus Bernhardt in future.

After completing vocational education and training as a cook at the Hotel Traube Tonbach in Baiersbronn, Mr. Speth started his career as a Restaurant & Bar Manager for the US-based lifestyle chain W (Starwood). He subsequently advanced to Director of Food and Beverage roles in Germany and Switzerland for InterContinental and Marriott respectively. In 2014, Marriott International appointed him to the post of General Manager of the Residence Inn München City Ost und Courtyard Zurich Ost hotels. Mr. Speth’s most recent role was as Area Director of Operations at SV Hotel AG, where he was also a member of the Management Board.

About Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.


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