02. February 2021

Steigenberger in China’s “City of Eternal Spring”

Steigenberger Lakeside Town, Kunming China

Deutsche Hospitality to expand its portfolio by adding a Steigenberger Hotel in Kunming

Deutsche Hospitality and Huazhu are planning a further hotel project in China in the form of a new Steigenberger Hotel in Kunming, a location which is nicknamed the “City of Eternal Spring” because of its temperate climate. The Steigenberger Hotel in Kunming is planned and will be operated by Huazhu, the shareholder of Deutsche Hospitality. Two Steigenberger Hotels in Haiyan on China’s East coast were already announced in November, and this latest move now means that the hotel group’s portfolio will be gaining an attractive destination in the South-West of the country. Kunming is the capital of Yunnan Province. The new Steigenberger Hotel will offer 300 rooms and forms part of a new tourism centre called Lakeside Town, which is being developed on the banks of Lake Dian. Two Unesco World Heritage Sites are nearby, the Naigu Stone Forest and Suogeyi Village.

“This project represents another milestone for Deutsche Hospitality’s growing presence in China,” stated Marc Cherrier, COO of Steigenberger Hotels & Resorts at Huazhu. “We are delighted to be contributing to the creation of Lakeside Town by acting as a hotel partner and are very much looking forward to working with the Sunac Culture & Tourism Group. Lakeside Town and Steigenberger Hotels & Resorts share common values. We both stand for sustainable development, and our aim is to make it possible for guests from every region of the world to experience the local culture here.” The basis for the Steigenberger Lakeside Town, Kunming, which is scheduled to open in 2024, was set out in an agreement signed in Kunming a few weeks ago by Marc Cherrier, the Sunac Culture & Tourism Group’s General Manager Zhang Yunshui and Gao Xujiao, General Manager of the Lakeside Town Project.

Marcus Bernhardt, CEO Deutsche Hospitality, also expressed his pleasure at this joint hotel project in China. “The plans for a new opening in Kunming underline our strategy for expansion and the successful collaboration that is taking place with our shareholder Huazhu. This is a further stage along the route to establishing the elegance, tradition and first class service quality of Steigenberger Hotels & Resorts in Asia. We are looking forward to greeting guests in Kunming in future.”

The Lakeside Town Project is a new quarter which will bring together tourism, business, retail and culture. It is taking shape just under an hour’s drive from Kunming Airport at Lake Dian, which extends over an area of 300 km² and is the largest body of fresh water in the province. Lakeside Town will offer both holidaymakers and business travellers a wealth of leisure opportunities alongside conferencing, meetings, cultural and events services. The nearby city of Kunming boasts a proud history which stretches back for over 2,400 years. Today it is the political, economic and cultural centre of the Province of Yunnan.

About Steigenberger Hotels & Resorts

Steigenberger Hotels & Resorts is a Deutsche Hospitality brand. It represents the epitome of luxury and perfect hospitality. Visitors can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio includes 60 hotels in eleven countries in Europe, Asia and Africa. Deutsche Hospitality operates four further brands. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 modern upper mid-scale urban hotels, all of which are located within easy walking distance of railway stations or airports, whilst Zleep Hotels provide quality and design at an affordable price in Denmark and Sweden.


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Sven Hirschler

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