30. April 2021

“Ready to welcome all guests back at last“

Steigenberger Frankfurter Hof - exterior

Luca app/nano coating in hotels/vaccination program for staff

Deutsche Hospitality is taking its comprehensive hygiene concept to a new level in order to allow safe travel in coronavirus-affected times. Guest registration using the Luca app will be introduced, and special nano coatings will be applied to surfaces. The hotel group is also planning to vaccinate all its staff as quickly as possible in order to minimise risk. “The health and safety of our guests and employees are our number one priority at all times,” stated Marcus Bernhardt, CEO of Deutsche Hospitality. “We are seeking to deliver our performance commitments, even during the coronavirus crisis. Our aim is to offer an outstanding hospitality experience. For this reason, we have had a holistic safety concept in place since the onset of the pandemic. This is scrutinised and further improved on an ongoing basis.” And Mr. Bernhardt went on: “We are ready to welcome all our guests back at last.”

The Luca app – convenient, anonymous and secure

The Luca app will be used in numerous Deutsche Hospitality hotels in Germany in future. Luca facilitates the digital entry of contact details and permits health authorities to carry out a tracing process. This backtracking of contacts enables chains of infection to be interrupted rapidly. Guests visiting hotels and restaurants use their smart phones to check in and check out via a single click. Their visit is documented anonymously, because data is uploaded to the Luca app system in encrypted form and can only be subsequently decoded by the relevant local health authorities. The hotel or restaurant provides an individual QR code via which guests can register their presence. There is no need for the app to be installed for this check-in procedure to take place. The QR code can simply be scanned, and guests are then directed to a web interface where they enter their own details.

Nano coatings for “touch points” that are in frequent use

A group-wide project to apply special nano coatings to common “touch points” is expected to be rolled out during the course of May. These include surfaces such as the Front Office counter, door handles, lift buttons, coffee machines, tables and chairs. The anti-microbial nano coating eliminates viruses and bacteria and will also boost Deutsche Hospitality’s hygiene standards yet further.

Staff vaccination program

Deutsche Hospitality will also offer vaccinations to its employees. Staff will be able to receive their jabs once works doctors are able to take part in vaccinations and as soon as vaccines are available. The company has registered for this scheme and has already reserved the doses which will be needed. The vaccinations themselves will be carried out by a team of company physicians.

In March, Deutsche Hospitality became the first major hotel company in Germany to instigate free rapid testing for all its front-line staff. The tests used are certified by the Paul Ehrlich Institute and may also be purchased by guests staying at the hotels. The Luca app, the nano coatings and the staff vaccination scheme all provide a valuable enhancement to the existing safety concept, which already encompasses the very highest hygiene standards and protective measures for guests and staff alike.

About Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has nearly 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 160 hotels on three continents 40 of which are in the pipeline. 


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Portrait of Sven Hirschler

Sven Hirschler

Senior Director Corporate Communications

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