H World International has been rewarded for its successful brand management by being named best company brand in the “Excellence Brands – Tourism” Category of the 2021 German Brand Award. The Steigenberger Hotels & Resorts brand was also the proud recipient of a “Special Mention” prize in the same category.

“This best company brand award represents an accolade for the entire team, including all staff at the hotels and everyone at Corporate Office,” said Marcus Bernhardt, CEO of H World International. “We can only achieve a clearly positioned, visible and emotional brand that is capable of firing the enthusiasm of our guests if we all work together. The award won by our premium brand Steigenberger Hotels & Resorts will also act as an incentive as we seek to hone this product further and gain a competitive edge.”

Both brands gained recognition for excellent management and successful positioning.

The prize ceremony took place virtually today, Thursday. The German Brand Award celebrates successful brand management. It covers over 60 categories and is conferred each year on companies, agencies, service providers and marketers from all over the world. 1,200 submissions from 14 countries were made this time, reflecting its status as one of the most renowned awards for brands and brand builders.