H World International receives top marks from both WirtschaftsWoche and ServiceValue

Steigenberger Hotels & Resorts and IntercityHotel are brands to be trusted. Both have now emerged as top-ranked brands in a customer confidence survey conducted by the prestigious business magazine WirtschaftsWoche in conjunction with the marketing research institute ServiceValue. More than half a million customers were questioned in a bid to find out the brands and companies in which people have most faith. Steigenberger Hotels & Resorts achieved the “highest degree of customer confidence” in the “Hotels – Premium” category, and IntercityHotel was awarded the self-same quality accolade in the “Hotels – Midscale” section of the survey.

“Our constant aim is to make guests feel at home when they visit our hotels on their travels,” said Marcus Bernhardt, CEO of H World International. “First of all, the fact that customers place their full trust in us represents a great compliment to our colleagues at the hotels, who work tirelessly every single day to offer guests the best service. Secondly, such an award motivates us to strive together to deliver our utmost performance across all H World International brands at all times.”

This is the eighth year in a row that the Cologne-based consultancy and analysis firm ServiceValue has carried out a confidence rankings survey for WirtschaftsWoche. This time round, 554,844 customers were asked to indicate the amount of trust they held in various brands, companies, and services. A total of 1,823 companies from 139 sectors were evaluated.