29. January 2021

Ulrich Bensel appointed Chief Human Resources Officer at Deutsche Hospitality

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Deutsche Hospitality - Ulrich Bensel, Chief Human Resources Officer

Bensel completes the hotel group’s new C-level management structure below the Executive Board

Deutsche Hospitality has put the finishing touches to its new management tier. Ulrich Bensel has been appointed to the new position of Chief Human Resources Officer (CHRO) with immediate effect. Along with Daniela Schade, Chief Commercial & Distribution Officer, Florian Daniel, Chief Information Officer and Claus-Dieter Jandel, Chief Development Officer, Ulrich Bensel forms the new C-Level of Deutsche Hospitality. In his capacity as CHRO, Mr. Bensel will head up People Management & HR Operations, People & Organisational Development and HR Recruiting & Employer Branding. He will report directly to Dr. Ulrich Johannwille, CFO and Board Member with responsibility for Human Resources at Deutsche Hospitality.

“Staff are one of the main success factors in a company such as Deutsche Hospitality,” said Dr. Ulrich Johannwille. “We have implemented a strategic strengthening of our central corporate functions in order to be able to continue to shape the global development of the organisation as effective and agile as possible during these highly dynamic times. Ulrich Bensel has been helping to usher in the change process since he took on the role of VP Human Resources in 2019. His proven expertise is a result of many years of leadership experience in the fields of change and digital transformation.”

The new C-level management tier at Deutsche Hospitality makes up a newly formed Executive Committee alongside the Management Board itself and the Divisional Heads of Brand Strategy & Business Innovations, Corporate Communications, Corporate Strategy & Openings, Finance & Accounting and Group Controlling. From now on, the function of the Executive Committee will be to ensure quick decision making and uniform implementation of company strategy.

47-year old Ulrich Bensel joined Deutsche Hospitality as Vice President of Group Human Resources in 2019. He is a fully qualified lawyer who has spent the last 20 years assisting companies and staff in various industries with the organisational development required to make the digital shift. His previous roles included eight years as Group Head of Personnel at Südwestdeutsche Medien Holding and a stint as Head of Human Resources at HUGO BOSS AG, where he directed the operations of departments acting at a global level from the company’s headquarters.

About Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.


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