Pilot project with Facebook
Deutsche Hospitality adds WhatsApp Business to its communication channels
As part of a pilot cooperation project, Deutsche Hospitality Customer Service can also be reached via WhatsApp Business with immediate effect. This innovative concept is the result of Deutsche Hospitality’s collaboration with Facebook and its marketing partner Facelift. Facelift is a leading provider of social media marketing technologies in Europe. Within the scope of the integration of WhatsApp Business, it takes care of technology, administration and security aspects and thus ensures encrypted communications. Deutsche Hospitality is one of the first companies from the travel sector that accomplishes the WhatsApp Business project by Facebook. WhatsApp can, for example, now be used to book rooms.
“Our aim is always to maintain a presence in the areas where our customers operate,” said Vice-President of E-Business Ralf Denke. “This pilot project will enable guests to get in touch with us easily via WhatsApp and to communicate in real time.” Deutsche Hospitality is the first German hotel company to take advantage of WhatsApp Business to contact its customers via what is currently the most popular communication channel.
The business version of the instant messaging app will supplement telephone-based customer services for Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City and IntercityHotels between 9.00 am and 6.00 pm from Monday to Friday and thus allow direct communication with guests to take place in real time. The pilot project will run until the end of the year and after this period of time will be published as a Facebook Success Story. According to its information, about 1.5 billion people are currently using WhatsApp.
Customers can find further information about the new service on the respective WhatsApp landing pages of the hotel brands:
About Deutsche Hospitality
Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.