New build in Egypt – Steigenberger Pure Lifestyle in Hurghada to open in November 2018

Steigenberger Hotels and Resorts are set to grow in Egypt. Plans are in place for the nine existing hotels in the country to be joined by the Steigenberger Pure Lifestyle in Hurghada from November 2018 onwards. The hotel will be run by the developer ALDAU Development via a franchise agreement and be positioned within the high-end five-star lifestyle segment. It will form part of the Mega Steigenberger ALDAU Resort, which has already won a total of 63 international awards. The resort’s present hotels, the Steigenberger ALDAU Beach and the Steigenberger Aqua Magic, are renowned for their high level of hospitality and the outstanding service they provide. State-of-the art conference rooms and a unique water park also make them an ideal destination for all target groups.


The Steigenberger Pure Lifestyle will also encompass a whole new dimension of luxury by operating as a suite hotel only. 110 suites, each of which will boast a minimum size of 55 square metres, mean that plenty of space and comfort will be on offer. The hotel will also provide a full range of gastronomic delights. Various restaurants will serve up Asian and Mediterranean cuisine, and a gourmet market with eight live cooking stations will provide plenty of choice and ensure that all requirements are catered for 24 hours a day. Guests will also enjoy access to a private sandy beach with its own modern Beach Club and co-use of all pool facilities at the adjacent hotels – the Steigenberger ALDAU Beach and the Steigenberger Aqua Magic.


“Growth on international soil is highly important to Deutsche Hospitality,” commented CEO Thomas Willms. “This new build will deepen our partnership with ALDAU Development, and we are confident that the Steigenberger Pure Lifestyle Resort will turn out to be another complete success.”


Lars Geweyer, CEO of ALDAU Development, also expressed his delight at this new addition to the company’s portfolio. “After nineteen years of excellent cooperation with Deutsche Hospitality, the time is now ripe to enhance the Steigenberger ALDAU Resort by launching an impressive premium product. We will, of course, do everything in our power to retain our status as the leading quality provider in the western part of the Red Sea.”

About Deutsche Hospitality

Steigenberger Hotels and Resorts is a Deutsche Hospitality brand. It represents the epitome of luxury and perfect hospitality. Visitors can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio encompasses 60 hotels in eleven countries in Europe, Asia and Africa. Further Deutsche Hospitality brands include Jaz in the City, which reflects the metropolitan lifestyle and draws upon local musical and cultural scenes. The first Jaz hotel opened in Amsterdam in 2015, followed by a second in Stuttgart in 2018. And IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports.

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