Steigenberger launches in China

Deutsche Hospitality takes a further important step in pursuit of its global expansion strategy by opening two new hotels

Welcome to China. Deutsche Hospitality is planning to open two new Steigenberger Hotels in Haiyan on the South China Sea coast 100 kilometres southwest of Shanghai at the start of 2022. Both properties are being developed as part of the Hangzhou Bay Sunac Cultural Tourism City, a new tourist and cultural destination which is currently under construction. The hotels will be built on a 291-hectare location which will also be home to four leisure parks, a shopping centre and a residential district. An exclusive partnership agreement was signed during a ceremonial inspection visit to the construction site.


“Deutsche Hospitality’s expansion into China represents a strategic milestone in the cooperation between the group and its shareholder Huazhu,” explained Marc Cherrier, COO Steigenberger Hotels & Resorts at Huazhu. Mr. Cherrier joined Yang Wenhu, General Manager of Hangzhou Bay Sunac Cultural City, to sign the agreement at Hangzhou Bay.


Marcus Bernhardt, CEO Deutsche Hospitality, is also looking forward to the new openings. “These are the first two Steigenberger Hotels & Resorts in China to be jointly developed with our shareholder Huazhu, and for us they send out a strong symbolic message. They act as a further visible sign of our highly effective collaboration, of our common expansion and of our endeavour to be the best local hoteliers in the world.”


The two hotels being planned will consist of one Steigenberger Classic Hotel and one Steigenberger Future Hotel. The Steigenberger Classic Hotel will house 227 rooms. It will feature the usual luxury European style and offer its guests the very highest service standards. The Steigenberger Future Hotel will provide around 300 rooms boasting state-of-the-art technical equipment in order to deliver a unique avant-garde experience to its customers.

About Steigenberger Hotels & Resorts

Steigenberger Hotels & Resorts is a Deutsche Hospitality brand. It represents the epitome of luxury and perfect hospitality. Visitors can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio includes 60 hotels in eleven countries in Europe, Asia and Africa. Deutsche Hospitality operates four further brands. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 modern upper mid-scale urban hotels, all of which are located within easy walking distance of railway stations or airports, whilst Zleep Hotels provide quality and design at an affordable price in Denmark and Sweden.