Hotel guests fulfil the Christmas wishes of disadvantaged children
Around 20 Deutsche Hospitality hotels take part in the campaign
“Christmas trees full of children’s wishes” have been adorning the lobbies of around 20 Deutsche Hospitality hotels since the first Sunday of Advent. This forms part of a campaign of the same name, during which the fir trees are decorated with pieces of paper containing children’s requests. Guests were given the opportunity to take these down and fulfil one of more of the desires expressed.
The scheme has been running for several years and aims to provide a little pre-Christmas joy to disadvantaged children. It takes place in conjunction with a social institution located in the city in question, such as the German Society for the Protection of Children or children’s and young people’s homes. Deutsche Hospitality has been supporting the cause since as long ago as 2003 and has been able to fulfil more than 460 wishes this year.
“A few days ago, I had the opportunity to help hand out the presents at our Steigenberger flagship, the Frankfurter Hof,” said Deutsche Hospitality’s CEO Thomas Willms. “It was really moving to see the children’s smiling eyes and join them to unwrap the gifts. We have been able to spread Christmas cheer in places where money is tight.”
The presents themselves, which included teddy bears, Lego, Playmobil toys and vouchers, were donated by staff and guests of the participating hotels. The Steigenberger Hotel Bad Neuenahr, for example, even organised a Christmas gift party for the children to which all the parents were also invited. The Christmas tree at the Steigenberger Hotel de Saxe in Dresden also had all its requests taken down rapidly. One particular guest fulfilled several wishes and made a generous additional donation that was used to order board games for all the children.
About Deutsche Hospitality
Deutsche Hospitality brings together four separate hotel brands under a single umbrella. Steigenberger Hotels and Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. And IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. A further 30 hotels are currently at the development stage. This means that the Deutsche Hospitality portfolio currently encompasses a total of over 130 hotels on three continents.