Deutsche Hospitality expands Zleep Hotels into Spain
The Zleep Hotel Madrid Airport is scheduled to open in 2021
Zleep Hotels is set to make its debut in southern Europe. Deutsche Hospitality has signed an agreement for the first Zleep Hotel in Spain which will position the young economy brand outside Scandinavia for the very first time. In late 2021, the Zleep Hotel Madrid Airport will open close to the capital’s international airport and the Principe Felipe Congress Centre. It will offer 280 rooms and will join the hotel on Mallorca to become the second Deutsche Hospitality hotel in Spain.
"For Deutsche Hospitality, Spain is a highly attractive market," says Thomas Willms, CEO, Deutsche Hospitality, "We see further potential here not only for our resort hotels, but especially for hotels in the business and economy sectors. With Zleep we have the ideal entry-level product into our brand world, offering quality, service and design at an affordable price."
When Deutsche Hospitality acquired Zleep Hotels at the start of 2019, it bolstered its competitive position and added an economy segment brand to the group’s portfolio at the same time. Twelve hotels in Denmark and Sweden are currently part of the Zleep Hotels portfolio, further hotels are at the planning stage.
"The Zleep Hotels brand has grown since its inception in 2003 with a young and dedicated team to become a well-known, successful hotel brand in Scandinavia," explains Peter Haaber, founder and CEO of the brand, adding, “We are looking forward to opening our first hotel in Spain and to launching into a new market.”
"With the Zleep Hotel in Madrid, we offer price-conscious holidaymakers and business travelers who value design, quality and sustainability an exciting hotel offer in the Spanish capital. We are convinced that the Zleep community will find many new fans," says Robert Boller, Managing Director Zleep Hotel GmbH.
All the signs indicate that there is more growth to come. Deutsche Hospitality currently has plans in the pipeline to open 30 further hotels under its various brands both in Germany and abroad.
About Deutsche Hospitality
Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.