Germany’s most innovative companies

Deutsche Hospitality wins a “WELT Corporate Management Award” for displaying the highest level of innovation within the sector

Deutsche Hospitality comes first among 15 German hotel chains in the “Innovation” category of the 2020 “WELT Corporate Management Awards”.


“This award is a fabulous confirmation of our ability to innovate,” said Thomas Willms, CEO, Deutsche Hospitality. “The promise of quality our brands deliver goes hand in hand with innovation, speed, digitization and an international corporate culture. We attach great importance to encouraging creativity by our staff and to investing in innovative processes. This approach ensures that our traditional company remains up to speed with the latest trends and developments in the sector.”


Deutsche Hospitality’s Digital Marketing Strategy was officially recognised as a branch benchmark at the end of 2019, when the Steigenberger Hotels & Resorts brand took first place in the “Hotel” category within the Digital Marketing Monitor Rankings. 


The “WELT Corporate Management Awards” are determined on the basis of a survey of managers conducted by the analysis company Service Value in conjunction with the leading news channel WELT. The results were compiled by asking around 280,000 managers about the innovative capacity of 2,679 German companies. 

About Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.