Deutsche Hospitality’s digital marketing strategy is recognised as a benchmark in the sector
Steigenberger Hotels & Resorts achieves first place in the “Hotel” category of the Digital Marketing Monitor
Steigenberger Hotels & Resorts has just picked up a top award in the 2019 Digital Marketing Monitor Rankings. Steigenberger, a Deutsche Hospitality brand, scored 93.3 percent of the maximum available points in the “Hotel” category to emerge as the leading benchmark amongst the 46 national and international hotel groups that were evaluated. It also secured an impressive 3rd position in the rankings for the tourism industry as a whole, a section in which 288 German speaking companies were competing.
“We are delighted that the jury members were convinced by our robust in-house digital strategy,” said Ralf Denke, Vice President E-Business. “Our clear focus on the guest has allowed us to explore new pathways and to try out and establish new formats. Seeing courage and creativity rewarded in this way is an outstanding confirmation of the efforts put in by the entire team.”
The “2019 Digital Marketing Monitor” study was conducted in conjunction with the Deutsche Dialog Verband e.V. (DDV), a leading trade association representing companies in the communication sector. A total of 5,030 top German speaking companies from nine industry sectors were analysed on the basis of 79 criteria relating to areas such as websites, search engines, social media and e-mail communication. For more information (German-only) about the results of the rankings, please visit www.digitalmarketingmonitor.de.
About Deutsche Hospitality
Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.