Deutsche Hospitality presents new MICE booking software
Hotel company to showcase a further stage of its digitalisation plans at the IMEX
The IMEX in Frankfurt am Main is one of the world’s leading fairs for incentive travel, meetings and events. When this year’s exhibition gets underway today, Deutsche Hospitality will be on hand to present a new booking software that enables business customers to reserve conference rooms directly online without having to obtain a cost estimate from the hotel beforehand. The aim is to make this service available to clients of all Deutsche Hospitality brands before the end of the year once a successful piloting phase has taken place. Such a move will make Deutsche Hospitality the first hotel company to offer a dedicated and self-developed online booking facility for conferences and events that meets the requirements of both parties involved.
As well as continuing to permit the submission of non-binding enquiries and the direct rebooking of conference rooms, this new digitalisation offensive will also enable customers to filter preferences, use their own ideas as a source of inspiration and seek guidance from existing provision. In developing this software, Deutsche Hospitality is further enhancing the independence it enjoys in the field of direct sales and demonstrating that it possesses the necessary agility to achieve success in the digital age. These endeavours will be complemented by the availability of various opportunities for personalisation during the upcoming test phases. All visitors to the group’s websites will thus be able to enjoy a precisely tailored experience.
About Deutsche Hospitality
Deutsche Hospitality brings together three separate hotel brands under a single umbrella. Steigenberger Hotels and Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger – is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. And IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. A further 30 hotels are currently at the development stage. This means that the Deutsche Hospitality portfolio currently encompasses a total of over 130 hotels on three continents.