Ulrich Bensel becomes VP Group Human Resources at Deutsche Hospitality

Frankfurt am Main, 14 December 2018


The Group Human Resources Department at Deutsche Hospitality will be under new leadership with effect from 1 April 2019. Ulrich Bensel will take over the position of Vice President Group Human Resources from Roberto Rojas, who is leaving the company after seven years.

44-year old Mr. Bensel is a fully qualified lawyer who was born in Mainz. He possesses extensive management experience at a senior corporate level. Previous roles included eight years as Group Head of Personnel at Südwestdeutsche Medien Holding, one of Germany’s foremost media conglomerates. Mr. Bensel’s most recent post was as Head of Human Resources at HUGO BOSS AG, where he directed the company’s global departments from his base at headquarters.

Matthias Heck, Deutsche Hospitality’s CFO & Labour Director, expressed his delight at the new appointment. “Ulrich Bensel is a proven HR expert with a wealth of national and international know-how. He has recently been concentrating in particular on the areas of change, digital transformation, sustainable talent management and operational HR standards. These are all main focuses which also play a material role in the implementation of our corporate objectives.”

Mr. Bensel’s remit will include taking overall charge of all human resources matters at Steigenberger Hotels AG and its subsidiaries and continuing to extend the HR Development and Administration Departments. He will also press ahead with aligning HR strategy and structures in the light of the company’s international expansion.

Mr. Bensel succeeds Roberto Rojas, who has held the position since 1 September 2011 and is leaving at his own request. “Roberto Rojas set out a number of important directions of travel in respect of the professionalisation and internationalisation of Group HR,” went on Matthias Heck. “He has made a crucial contribution towards paving the way for the sustainable further development of our company and of our pioneering corporate culture. On behalf of the company, I would like to take this opportunity to thank Mr. Rojas for his commitment and service. We wish him every success in his future professional career.”

About Deutsche Hospitality

Deutsche Hospitality brings together four separate hotel brands under a single umbrella. Steigenberger Hotels and Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. And IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. A further 30 hotels are currently at the development stage. This means that the Deutsche Hospitality portfolio currently encompasses a total of over 130 hotels on three continents.