Jaz Amsterdam – Hotel Opening “prank” is a huge success
First German hotel chain with more than 100,000 hits on YouTube
Construction site noise suddenly turns into cool beats courtesy of Jaz Amsterdam. The hotel staged a unique campaign to mark its Grand Opening on 1 June 2016. The accompanying video has already reached cult status on social media.
Jaz Amsterdam celebrated its official opening in a perfect setting. As thousands of fans impatiently queued outside the Ziggo Dome in Amsterdam, eagerly awaiting the start of the Adele concert, their ears were assailed by building noise emanating from the site of the Jaz Hotel next door. This racket was, however, rapidly transformed into a rhythmic sound as the “construction workers” also revealed themselves to be first-class dancers.
The whole thing is part of a viral campaign. Operating under the motto of #BuiltbyMusic and inspired by a love of music, creativity and humour, this was a stunt that was perfectly in tune with the tone of Steigenberger’s new brand. The Jaz Amsterdam has generated a truly pulsating atmosphere, which also involves spontaneous DJ sessions and turntables in the lobby.
“The Grand Opening in Amsterdam was a complete success,” said Hasan Yigit, Vice President of Jaz Hotel GmbH. “The spectacular show became like a favourite song that you like to listen to time and again. It sums up what Jaz is all about.”
The next Jaz Hotel is scheduled to open in Stuttgart in early 2017, and the aim is to have ten further hotels operational or at the planning stage by 2020.
About Steigenberger Hotels AG
Steigenberger Hotels AG is one of Europe’s leading hotel companies. From its Head Office in Germany, the Steigenberger Group operates 116 hotels on three continents including 25 which are under construction or at the planning stage.
Steigenberger Hotels and Resorts includes some of the most prestigious hotels in Europe, such as the Steigenberger Frankfurter Hof, the Steigenberger Parkhotel in Düsseldorf and Steigenberger Wiltcher’s in Brussels. InterCityHotel is a medium-price brand that offers 38 hotels located in city centres and at airports. “Jaz in the City” is a new creative concept, and the first hotel to be operated under this brand opened in Amsterdam in November 2015.