Steigenberger Hotels AG produces a top 5 sales performance in 2017
Success continues into 2018 following the launch of MAXX by Steigenberger
Every year at the end of June, AHGZ traditionally publishes a table of the country’s top 50 hotel companies in terms of sales. The list for 2017 shows that Steigenberger Hotels AG has retained fourth position in the rankings and is thus once again confirmed as a leading performer in this regard. AHGZ belongs to Matthaes-Verlag and is the only weekly newspaper in the German hotel and gastronomy industry.
“We are delighted to have secured one of the foremost spots in the AHGZ rankings,” said Thomas Willms, CEO, Deutsche Hospitality. “2017 was a successful year. 2018 has seen us establish our new brand MAXX by Steigenberger, a further hotel line that will enable us to appeal to even more guests whilst still offering the usual high Steigenberger level of quality.”
MAXX has clear stipulations in place for aspects such as service, staff and F&B, and these are aligned with the standards of Steigenberger Hotels and Resorts. At the same time, however, the brand is able to embrace different destinations, locations and room sizes and also accommodates the architecture of individual hotels, especially for franchise partners.
The rankings which have just appeared relate to the brands of Steigenberger Hotels and Resorts and IntercityHotel, which operate a total of 76 properties in Germany. Further locations can be found in Austria, Switzerland, Belgium, the Netherlands, China, Egypt, Dubai, Spain, Oman, Tunisia, Turkey, Saudi Arabia, Thailand, Qatar, the Cape Verde Islands, India and Hungary.
About Deutsche Hospitality
Deutsche Hospitality brings together three separate hotel brands under a single umbrella. Steigenberger Hotels and Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. And IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. A further 30 hotels are currently at the development stage. This means that the Deutsche Hospitality portfolio currently encompasses a total of over 130 hotels on three continents.