In order to make a positive impact on our carbon footprint, we need to be responsible in how we deal with natural resources. Through certifications, we ensure that our buildings and processes around the world adhere to high sustainability standards. We aim to make a major long-term contribution to our goal of climate neutrality through resource-friendly construction standards that cover the planning, construction, operation-, and maintenance of our buildings.
Buildings and processes
To make our 160 hotels around the world and internal processes as sustainable as possible, our focus is on external audits and independent certification. From 2022, we will have all of our leased and managed hotels certified through third-party audits – in accordance with the requirements of our CSR management system and taking into account internationally recognized ISO standards. More than 80 percent of our leased and managed hotels have already received the corresponding certification, which means we are on the right track. We have also been a member of the German Sustainable Building Council (Deutsche Gesellschaft für Nachhaltiges Bauen, DGNB) since 2019, and along with some 1,200 other member organizations-, are working to continuously promote sustainable building. Together with our project partners, we have set a significant milestone with the Steigenberger Hotel Am Kanzleramt in Berlin. To date, this has the highest overall compliance with DGNB certification ever achieved for a new hotel building.
- From 2022: Certification of our CSR management system in accordance with accepted ISO standards for all types of contracts (with franchise hotels for new contracts from 2021)
- From 2022: Recognition of our CSR management system in accordance with the criteria of the Global Sustainable Tourism Council (GSTC)
- Increase in the certification of new buildings in accordance with the criteria of the German Sustainable Building Council (DGNB)
Our goal is to use natural resources sustainably along our entire value chain. That’s why we already cover the power demand of our leased and managed hotels in Germany and Austria completely from regenerative energy sources – and aim to achieve this globally at our leased and managed sites by 2035. We also want to continuously reduce our energy and water consumption. By 2030, we want to achieve this through energy-efficiency measures, water-saving technology-, and water reuse – attaching special importance to reduction measures at hotels in regions that are particularly affected by water stress.
- By 2030: 20 percent reduction in total energy consumption
- By 2030: 5 percent decrease in total water consumption
- By 2035: Covering 100 percent of the power demand at all leased and managed sites from renewable energy sources
In contributing to the fight against climate change, our goal is to operate our company in a climate-neutral way by 2050. We aim to achieve this not only with respect to carbon dioxide, but to all gases that damage the climate and by only pursuing science-based reduction targets. As a demonstration of our ambitions, we will already be switching our first hotel to climate-neutral operations from this year.
- From 2021: Conversion of our first hotel to climate-neutral operations
- In 2021: Launching the process of setting science-based targets through pilot hotels
- By 2022: Definition and publication of science-based targets
- By 2050: Climate-neutral business operations