From our history to information about our main holdings and current awards, you will find all important details here, which characterize the profile of our modern corporate group.
Tradition in transition
The power of history as an engine for the future.
In 1930 Albert Steigenberger took over the "Europäischer Hof" hotel in Baden-Baden, thus laying the foundation for a sensational success story. At Deutsche Hospitality, we combine tradition and future. We think ahead – and blaze new trails.
Powerful across the board.
Our headquarters are based in Frankfurt am Main. Today we generate an annual turnover of more than EUR 800 million – thanks to a strong team made up of international professionals with outstanding expertise.
On the road to success together.
Whether manager or trainee – in our culture of cooperation, each individual makes a contribution towards our success, and all employees support our values: cosmopolitan, open-minded and yet also typically German: reliable, quality-conscious and efficient. This unique mix characterizes us as an employer and impresses young talents all over the world.
Albert Steigenberger, born in 1889 in Deggendorf in Lower Bavaria, takes over the Hotel Europäischer Hof in Baden-Baden, thereby laying the foundations for Deutsche Hospitality.
The Frankfurter Hof is incorporated into Albert Steigenberger Hotelgesellschaft KG and paves the way for the company: As the “best addresses in town”, the hotels define standards for the modern hotel industry. Frankfurter Hof was destroyed during World War II, but completely rebuilt again after the war. Today, the hotel with its characteristic elegance is a listed building.
The hotels Badischer Hof in Baden-Baden (1949) and Ritters Parkhotel in Bad Homburg (1950) are incorporated into the hotel company. Albert Steigenberger is recruiting some dynamic support from his own family in the form of his son Egon. The dual management purchases further prestigious hotels: the Palasthotel Mannheimer Hof in Mannheim (1956), the Grandhotel Axelmannstein in Bad Reichenhall (1956) and the Graf Zeppelin in Stuttgart (1957).
Following the death of Albert Steigenberger, his son Egon runs the business alone. The focus of his modernization measures are the future developments in travel: He recognizes the trend towards internationalization early on, sees the opportunities air travel presents for the hotel trade and sets his sights on the burgeoning holiday tourism. First airport restaurants in Frankfurt (1960) and other modern concepts take this vision into account.
The hotel group founds subsidiaries throughout the hotel industry: With the hotel training school in Bad Reichenhall, the group starts promoting its own junior staff. The Frankhof winery in Hochheim am Main devotes itself to exquisite specialties and *H*E*A*D* GmbH equips hotels around the globe. Steigenberger Consulting GmbH passes on the company’s expertise to the hotel and tourism industries.
In response to the growing demand for new holiday concepts, Steigenberger develops attractive holiday hotels with extensive activity and health programs. The first hotels open in Lam and Grafenau in the Bavarian Forest. Further hotels are added in famous resorts such as Bad Kissingen and Bad Neuenahr. Steigenberger also opens its own hotel at Frankfurt Rhine-Main airport, Europe’s hub airport.
Steigenberger celebrates its 50th anniversary in style. With further hotels in Berlin, Baden-Baden and Bonn, the traditional company strengthens its presence throughout Germany. Hotels in Saanen-Gstaad and Davos add Switzerland to the portfolio.
Following the death of Egon Steigenberger the company is converted into an incorporated company in which the Steigenberger family holds 99.6% stake.
Confidence in the brand is outstanding: The group takes over the management of the guesthouse of the German Federal Government on the Petersberg. Countless state guests experience the hotel’s luxurious comfort and unique atmosphere.
During the final decade of the 20th century, the corporation invests in expansion, growing by more than 40 new hotels, five of which are in Austria. The main focus is on the IntercityHotels, which increase in number to 16. The first holiday hotels welcome their guests on the Baltic, while the focus shifts to Frankfurt airport, where a second hotel is opened.
With an annual turnover of EUR 441.3 million and more than 5,400 employees, the Steigenberger Group is one of Europe's leading hotel companies.
New hotels, like the IntercityHotels Hamburg Hauptbahnhof, Düsseldorf and Halle-Neustadt, strengthen the mid-price market segment; a further prestigious property is added to the portfolio - the Steigenberger Hotel Fürst Leopold in Dessau.
Steigenberger celebrates its 75th company anniversary, making it the only hotel company in Germany with such a long family tradition.
The Steigenberger Hotel Therme Meran marks the start of its involvement in Italy. In the Steigenberger Hotel de Saxe at the Dresden Neumarkt, guests stay opposite the Frauenkirche church.
The group ventures an important step into the future with its corporate strategy 2013+. Quality, expansion and increased returns are the key messages over the next few years.
Brierley Investments Limited, Limassol (Cyprus) becomes the new owner of Steigenberger Hotels AG.
In the glorious tradition of the Grand Hotel, the Steigenberger Grand Hotel and Spa on the island of Usedom and the Steigenberger Grand Hotel Handelshof in Leipzig expand the luxury segment.
With three five star cruise ships, Steigenberger brings its own hotel concept to the Nile river and Lake Nasser in Egypt for the first time.
Our presence at the most important airports expands due to the acquisition of the Steigenberger Airport Hotel in Amsterdam.
In 2012 IntercityHotel GmbH turns 25 years old and expands its successful location network with hotels in Bonn and Darmstadt.
The sales milestone of half a billion euros is exceeded for the first time. Another historic building, the Steigenberger Grandhotel in Brussels, is added to the portfolio, the IntercityHotel Berlin Hauptbahnhof with more than 400 rooms opens its doors. As the Brand’s largest hotel it will determine the development in this segment from now on.
Egypt is in focus and gains another exclusive resort as a result of the Steigenberger Aqua Magic in Hurghada on the Red Sea.
The Steigenberger Hotel Am Kanzleramt in Berlin offers guests to the capital thoroughly luxurious service.
Internationally, the Steigenberger brand is now also present in Beijing thanks to the Hotel Maximilian (managed by Steigenberger). Other projects in the Middle East (Dubai and Doha) are also underway, and four more projects should also accompany our Chinese investment by 2017.
Jaz in the City Amsterdam, the first hotel of the young, cosmopolitan Jaz brand, opens for business, thereby introducing a new generation of guests to the company’s philosophy. A second hotel is to open in Stuttgart in 2017.
Steigenberger Hotel Group to be renamed Deutsche Hospitality. The new name combines the group’s family tradition with the international nature of the new millennium.
Deutsche Hospitality continues its course of expansion and is adding further countries to its portfolio by signing an agreement for a hotel in Bangalore, India, as well as the opening of two hotels in Tunisia. In addition, the Steigenberger Hotel Munich opens for business.
The IntercityHotel GmbH celebrates its 30th anniversary. It is modern, stylish and elegant thanks to the design of the Italian architect Matteo Thun. The IntercityHotel Braunschweig, the first house of the fourth design generation, is celebrating its grand opening.
The brand Jaz in the City celebrates its debut in Germany. In January, the Jaz Stuttgart opens with 166 rooms. By signing the agreement for the IntercityHotel Riyadh Malaz, Deutsche Hospitality continues its international course of expansion.
IntercityHotel enters into a cooperation agreement with the Brazilian chain Intercity Hotels.
Deutsche Hospitality expands its brand portfolio: MAXX by Steigenberger launches. The new hotel brand will occupy the upscale segment and thus fill an existing space between the brands Steigenberger Hotels and Resorts, IntercityHotel and Jaz in the City.
At the beginning of 2019, Deutsche Hospitality acquires a majority stake in the Danish hotel brand Zleep Hotels. It thus expands its House of Brands by one brand in the economy segment to a total of five hotel brands and expands into Scandinavia for the first time.
At the start of the 90th anniversary year, the successfully completed takeover of Steigenberger Hotels AG by the NASDAQ-listed Huazhu Hotel Group represents another future-oriented milestone in the company's history. With the change of ownership, Deutsche Hospitality successfully sets the course for the further digital transformation and international expansion of its five brands.
Hotel Equipment & Design GmbH
H.E.A.D. As the central purchasing company of Deutsche Hospitality, Hotel Equipment and Design GmbH bundles all procurement activities of the hotel group. H.E.A.D. also offers expertise in supply management as a service for the hotel sector.
For more than 35 years, Steigenberger Consulting GmbH has been advising and supporting the hotel sector in the re- and further development of concepts and projects, also outside of Deutsche Hospitality.
During the Bayreuth Festival, the Steigenberger Festspielrestauration Bayreuth is responsible for the catering at this major event. Various restaurants and stalls offer exquisite treats to both visitors and artists.
TOP EMPLOYER INSTITUTE: TOP employer in Germany 2020
Since 2010, Steigenberger Hotels AG has been recognized by the Top Employer Institute as one of the top employers in Germany every year as a row.
The award recognizes the extraordinarily effective staff-centred approach adopted by the company. The categories evaluated were talent strategy, human resources planning, on-boarding, training and development, performance management, management staff development, career and succession planning, compensation & benefits and corporate culture.
The above-average rating on the employer evaluation portal kununu confirms this award.
DIGITAL MARKETING MONITOR 2019: PLACE 1 IN THE CATEGORY HOTEL
The ranking of the Digital Marketing Monitor 2019 awarded the Steigenberger Hotels & Resorts brand first place for its digital marketing strategy.
With 93.3 percent of the maximum score in the "Hotel" category, Germany's best-known hotel brand took the lead as the benchmark within the 46 national and international hotel groups evaluated. In the ranking of the entire tourism industry with a total of 288 German-speaking companies, Steigenberger secured 3rd place.
DIE WELT: Service Champion 2012 to 2017
For the sixth time in a row, the Steigenberger Hotels & Resorts were awarded first place in 2017 in Germany’s largest service ranking, which is an initiative of the daily newspaper DIE WELT. As service champion, the Steigenberger Hotels & Resorts not only left the direct competitors far behind them, according to customer opinions, but also more than 2000 companies from more than 200 sectors.
TÜV SÜD recertifies Deutsche Hospitality websites
The German Technical Inspection Agency TÜV SÜD has this year once again confirmed that booking hotel stays on the Deutsche Hospitality websites offers a particularly secure shopping experience. This means that the homepages of Steigenberger Hotels & Resorts (www.steigenberger.com) and IntercityHotel (www.intercityhotel.com) are officially deemed to be highly trustworthy and user friendly.
In 2016, Deutsche Hospitality became the first hotel company to receive TÜV SÜD certification of its websites. Since then, the s@fer shopping seal of quality has been recertified annually.