Deutsche Hospitality

The future of hospitality starts now.

Clear the stage for a new umbrella brand.

Steigenberger Hotels Group to be renamed Deutsche Hospitality. Our new umbrella brand combines five unique hotel brands: Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels. These five brands will now be able to unfold their full potential under this common umbrella – as an international, dynamic family on a level playing field. 


All signs point to growth.

With its international sound, our brand name Deutsche Hospitality provides the best foundation for global growth. We are already represented on three continents with more than 150 hotels, about 30 of which are currently in the planning or construction phase. Our goal is clear: We are continuing to expand our competitive position, developing innovative concepts and opening markets with tremendous opportunities around the world.


New brand – new spirit.

As Deutsche Hospitality we combine “Germaness” and globality, in other words, outstanding German quality with an international appeal. Our spirit is our strength – and it explains who we are in a nutshell: an excellent host, a forward-looking company and an attractive employer.


Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many.

Germany | 72

Egypt | 13

Austria | 4

The Netherlands | 3

The Netherlands

Switzerland | 1

China | 1

Belgium | 1

Dubai | 2

Spain | 1

Oman | 1

Tunisia | 1

Saudi Arabia | 1

Denmark | 12

New openings | 33

Sweden | 1

Steigenberger Hotel & Spa Krems - Spring