The future of hospitality starts now.
Clear the stage for a new umbrella brand.
Steigenberger Hotels Group to be renamed Deutsche Hospitality. Our new umbrella brand combines four unique hotel brands: Steigenberger Hotels and Resorts, MAXX by Steigenberger, Jaz in the City and IntercityHotel. These four brands will now be able to unfold their full potential under this common umbrella – as an international, dynamic family on a level playing field.
All signs point to growth.
With its international sound, our brand name Deutsche Hospitality provides the best foundation for global growth. We are already represented on three continents with more than 130 hotels, about 30 of which are currently in the planning or construction phase. Our goal is clear: We are continuing to expand our competitive position, developing innovative concepts and opening markets with tremendous opportunities around the world.
New brand – new spirit.
As Deutsche Hospitality we combine “Germaness” and globality, in other words, outstanding German quality with an international appeal. Our spirit is our strength – and it explains who we are in a nutshell: an excellent host, a forward-looking company and an attractive employer.
Deutsche Hospitality thus stands for a brand portfolio that combines four unique worlds: Steigenberger Hotels and Resorts: 60 individual, top class luxury retreats at prestigious locations around the world. MAXX by Steigenberger: The new hotel brand is charismatic and places the focus on the essential. Jaz in the City: A new and exciting hotel concept with first locations in Amsterdam, Stuttgart and Sousse. IntercityHotel: 40 modern city hotels in central locations – for tourists and business guests, who need to be mobile.