New Chance

Helping to shape social life.

Stakeholder dialog

Our stakeholders drive our company forward. Through their perspectives, actions and decisions, they make a significant contribution to our joint success. That's why we have been communicating even more closely with them since 2021 in a 360-degree feedback process. Here we aim to be rated at least "good" on average.

A group of people in a sunny forest. They are collecting garbage in big bags.

Corporate Volunteering

An important pillar of our social commitment: voluntary work performed by our employees in the regional vicinity of our hotels. We want to further encourage their social commitment. To this end, we stage an annual social day at our hotels and the Team Center.

A diverse group of people working together on a laptop.

Promoting integration

Beginning in 2024, we will be launching and carrying out at least five integration projects each year at the global level. In preparation, we are creating a framework setting out criteria for projects to train and employ people in special life situations by 2023. Our goal: to create an open and diverse working environment.

A T-shirt that a child has transformed into a homemade soccer jersey with markers.

Encouraging social commitment

We are committed to promoting education, culture and sports worldwide. We have been a partner of the organization Fly & Help Since 2014 and are working to strengthen the school system in the Global South. By building six schools, we have already reached 1,500 students. In addition, we have been supporting the "Football Meets Culture" project with financial resources since 2021.

Discover more areas of action

Find out how we put our Corporate Social Responsibility into practice in other areas.

Two team members

One Team

Working hand in hand: Because together we are simply the strongest.

More about One Team

Two young farmers in a field. They are looking at the plants.

Fair Partnerships

Reflecting on the impact of our actions: Because it's time to give something back.

More about Fair Partnerships


If you have any questions about our Corporate Social Responsibility activities please don’t hesitate to get in touch.

Contact us
Portrait of Lars Wahnschaffe

Lars Wahnschaffe

Director Corporate Social Responsibility

+49 69 66564-505 send request