Corporate Strategy

Our aim and objective: to become the best local hotelier in the world.

Our Vision

Our vision is as clear as it is ambitious: We intend to become one of the leading hoteliers in Europe – and the best local hotelier in the world. Our long tradition offers solid foundations upon which to grow internationally. Uniting eight unique hotel brands under the aegis of a single strong umbrella brand allows us to look toward the future with confidence.

A luxurious, modern lounge area.

Strategic Pillars

Technology, sustainability, people, brands: We have built our business strategy on four solid pillars.

Topshot of a table where two people are working on their laptops.


From reservations by live chat or using our web-based voice assistant to our digital check-in: We make use of digital technologies to make our guests' stay even more amenable and satisfying.

Sustainability - business man walking with a bike


We want to encourage a responsible and environmentally friendly way of travelling. Already now, we are transforming our hotels into green buildings while offering a wide range of green services – and we are redoubling our efforts in this direction.

A group of people in a meeting situation, discussing a topic.


The hotel business is a people’s business. To us, “people” include not only our guests and suppliers. First and foremost, we have in mind our employees – from our interns all the way up to the CEO.

The spacious, marble-clad bar and lounge area of a Steigenberger hotel.


More than 160 hotels in 19 countries on three continents – and eight unique hotel brands under one unifying umbrella brand. Discover our historic buildings, steeped in history and tradition, or our urban locations as well as our scenic resorts nestled in the heart of the countryside.

More About Us

A good host knows how to bring people together. That is why togetherness is an essential part of our heritage and culture.

Culture - reception with two employees at a Steigenberger Hotel


Our world is changing at an ever quickening pace. Professionals are always on the move. We want to make them feel at home and appreciated when they travel.

Company Culture

A white-gloved hand opens a large glass door to an impressive hotel entrance.


Albert Steigenberger laid the foundations for our success, but from the very start it was never just about him – but rather about “us”, the team. This feeling of togetherness has always been a key source of our motivation and inspiration.



Do you have any questions about our corporate strategy? Feel free to get in touch with us.

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