Corporate Strategy

Our goal: to become the best local hotelier in the world.

Our Vision

Our vision is as clear as it is ambitious: We strive to become one of the leading hoteliers in Europe – and to be the best local hotelier in the world. Our long tradition is a solid base for growing internationally. Uniting eight unique hotel brands under one strong umbrella brand enables us to exceed the requirements of a future-proof hotel company.

A luxurious, modern lounge area.

Strategic Pillars

Technology, sustainability, people, brands: We’ve built our business strategy on four solid pillars.

Topshot of a table where two people are working on their laptops.


From bookings via live chat through our web-based voice assistant to our digital check-in: We implement digital technologies to make the stay of our guests even smoother and more enjoyable.

Sustainability - business man walking with a bike


We want to be part of a responsible and environmentally friendly way of travelling. Today, we already work on operating green buildings and offering a wide range of green services – and we keep increasing our efforts.


A group of people in a meeting situation, discussing a topic.


The hotel business is a people’s business. To us, “people” doesn’t only refer to our guests and suppliers. First and foremost, it’s about our employees – from intern to CEO.

The spacious, marble-clad bar and lounge area of a Steigenberger hotel.


More than 160 hotels in 19 countries on three continents – and eight unique hotel brands under one single umbrella brand. Discover historic houses, steeped in traditional, urban residences and resorts in the heart of nature.

More About Us

A good host brings people together. That’s why togetherness is an essential part of our heritage and culture.

Culture - reception with two employees at a Steigenberger Hotel


Our world is changing increasingly fast. Professionals are always on the move. We want to make them feel at home and appreciated while travelling.

Company Culture

A white-gloved hand opens a large glass door to an impressive hotel entrance.


Ever since Albert Steigenberger laid the foundation for our success, it hasn’t been all about him – but about “us”, the team. This feeling of togetherness has always been our motivation.



Do you have any questions about our corporate strategy? Please get in touch.

Contact us
Portrait of Norbert Speth

Norbert Speth

Vice President Corporate Strategy & Openings

+49 69 66564-620 send request