Corporate Strategy
Our goal: to become the best local hotelier in the world.
Our Vision
Our vision is as clear as it is ambitious: We strive to become one of the leading hoteliers in Europe – and to be the best local hotelier in the world. Our long tradition is a solid base for growing internationally. Uniting eight unique hotel brands under one strong umbrella brand enables us to exceed the requirements of a future-proof hotel company.
Strategic Pillars
Technology, sustainability, people, brands: We’ve built our business strategy on four solid pillars.
Technology
From bookings via live chat through our web-based voice assistant to our digital check-in: We implement digital technologies to make the stay of our guests even smoother and more enjoyable.
Sustainability
We want to be part of a responsible and environmentally friendly way of travelling. Today, we already work on operating green buildings and offering a wide range of green services – and we keep increasing our efforts.
People
The hotel business is a people’s business. To us, “people” doesn’t only refer to our guests and suppliers. First and foremost, it’s about our employees – from intern to CEO.
Brands
More than 160 hotels in 19 countries on three continents – and eight unique hotel brands under one single umbrella brand. Discover historic houses, steeped in traditional, urban residences and resorts in the heart of nature.
