Corporate Strategy
Our aim and objective: to become the best local hotelier in the world.
Our aim and objective: to become the best local hotelier in the world.
Our vision is as clear as it is ambitious: We intend to become one of the leading hoteliers in Europe – and the best local hotelier in the world. Our long tradition offers solid foundations upon which to grow internationally. Uniting eight unique hotel brands under the aegis of a single strong umbrella brand allows us to look toward the future with confidence.
Technology, sustainability, people, brands: We have built our business strategy on four solid pillars.
From reservations by live chat or using our web-based voice assistant to our digital check-in: We make use of digital technologies to make our guests' stay even more amenable and satisfying.
We want to encourage a responsible and environmentally friendly way of travelling. Already now, we are transforming our hotels into green buildings while offering a wide range of green services – and we are redoubling our efforts in this direction.
The hotel business is a people’s business. To us, “people” include not only our guests and suppliers. First and foremost, we have in mind our employees – from our interns all the way up to the CEO.
More than 160 hotels in 19 countries on three continents – and eight unique hotel brands under one unifying umbrella brand. Discover our historic buildings, steeped in history and tradition, or our urban locations as well as our scenic resorts nestled in the heart of the countryside.
Do you have any questions about our corporate strategy? Feel free to get in touch with us.
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